| realized: | 15 March 2003 |
| location: | Tempodrom, Berlin |
| attendance: | 2.000 |
| customer: | Art Directors Club Germany |
Awarding approximately 100 nails made of gold, silver and bronze encompassing 32 categories within two hours – now that’s a tall order. 
has supported this annual competition amongst advertising agencies for eight years in a row – both creatively and in technical operations.
Each of these events presents extraordinary challenges in terms of timeframe and scope. Every year, the prize winners are first determined the night before, which forces the directorial approach to be conceived and clarified in an all-night marathon. Only then is it possible to present the awarded advertisements in the proper order.
