| realized: | 05 to 06 June 2010 |
| location: | ICC, Berlin |
| attendance: | 3,500 |
| customer / client: | Porstmann Kongresse / joint project ICO, DOG and AAD |
presented a stunning multimedia show to the participants at the World Ophthalmology Congress (WOC), which shattered their expectations.
A perfect choreography of music and revolutionizing images from the archives of technical ophthalmology – all projected on a giant screen – amazed over 3000 audience members.
The highlight of the film presentation was a moving sequence blending history and the present: the originator of ophthalmology, Albrecht von Graefe (portrayed by Matthew Burton), speaks with the current President of the German Ophthalmological Society Gerhard K. Lang and receives the gift of the original ophthalmoscope he used.
“The dramaturgy was lively, modern and unpretentious. It was less a ceremony and more of a show – entertaining, informative, appropriately humorous, contemplative, official, playful, and always engaging. The ‘official’ parts were kept concise as possible; the speeches were brief and effective.”
-- Dr. Hans Biermann from Biermann Publishing commenting on the event.
