Two thirds EMO - One third ratio was mixed medias maxim for the product launch presentation to over 1200 national and international motorcycle dealers both artistically and technically. Center stage was the the flagship of BMW motorcycles. The entire presentation was staged as an infotainment show with a mixture of visual information, interviews, entertainment and dinner. For this, all 1200 m2 of Hall 2.2. of Cologne's convention center was furnished with large screen projections and futuristically decorated.

"The extraordinary presentation and precise organisation made the first appearance of the new K such a success" -BMW Marketing Leader

Tasks:
-  Idea and conception
-  Stage design
-  Produkcion supervision
-  Operational direction
-  Artists
-  Technical and operational supervision

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